5 Tips To Be A Better Freelancer
Dan Schawbel is the leading personal branding expert for young professionals. Read total profile
People you know or have never met yet are googl'ing you. Let's face it, you're fifty-fifty google'ing yourself! At the end of 2007, the Pew Internet Research Team constitute that 47% of people search for information nigh themselves online (Self-Googling), which was more double 5 years ago. It's a pretty safety bet that percent has climbed to over 50 or 60% by this yr.
Some people might tin can it ego-surfing, just it's actually a proficient practice to encounter what results come up for your proper name. Your teachers, friends, family, boyfriends and girlfriends and coworkers are google'ing y'all either for fun or because they want to learn more about you. Hiring managers want to run into if y'all take a clean record in Google, which is your permanent record because every move you make (yes fifty-fifty a web log comment) is stored there forever. Before I went on a second date once, the girl Google'ed me. If she hadn't liked what she saw, the second appointment wouldn't have happened. Try doing it right at present and see what you lot get.
There is no hiding from Google!
Google keeps track of but about everything yous do on the internet. It patrols and captures your online beliefs, such as when you mail service on your weblog, tweet using Twitter, join social networks, comment on other blogs, write articles for online news sources and more. Aside from the content you lot create and distribute over the internet, other people are talking almost you lot, which means that Google has a complete moving picture (almost like an autobiography) of your life. In the digital historic period, Google is your resume, your permanent tape and a journal of your life. Your children and children'southward children will be able to find out everything almost you when they abound older. "Mom, look what I just establish out about Dad in Google." Your personal brand can't hibernate from Google. There is i major exception to this though.
Common names
If your name is common, such as Mike Smith, then information technology will exist very difficult to own your Google results. There are over 54 million results for "Mike Smith" in Google. You won't exist able to compete with the athletes and musicians on the first few pages. If your life goal is to rank in the top x results, that may exist achievable, if you either become very famous or piece of work extremely hard at building content each and every day for your unabridged life. At the age of sixty you might find out that Google changed their algorithm and you'll lose all that hard work. The point beingness is that y'all'll have to differentiate your name in guild to rank high. I typically recommend you use your middle name or a nickname in this case. The worst case scenario is that you change your proper noun completely ;).
Celebrity names
Celebrities are very fortunate because they get mass media attention, which means traditional media sources (NY Times, ABC News) write articles well-nigh them. These sources rank extremely loftier in Google. Nosotros're talking Google PageRank'southward of eight and college! Your blog posts about these celebrities will never end up on the height twenty results for their name unless y'all are Perez Hilton. If your name is the same as a celebrities, y'all are in big trouble. Try searching for Christina Aquilera (21 million results), Britney Spears (88 million), Lil Wayne (40 1000000) and other major celebrities. Personally, I don't have whatever friends with these names, but even with C-level celebrities, yous don't stand up a take a chance. If yous are stuck with a celebrity proper noun, I suggest that you lot build your brand around an area of your expertise or interest and connect information technology to your brand proper noun.
Unique names
While growing up, you might have been made fun of people of your unique name because it was "dissimilar." Although you were ostracized and made fun of, right now you get to express mirth at everyone else! With a distinct name, y'all are able to easily manipulate the results for your name on search engines. When yous go to your loftier school reunion and come across your friends, you'll get the last express mirth because you can be visible and control perceptions, while they simply cannot. When you Google your name, whether you have results that reverberate your brand, you'll see how hard it will be to rank high for it or not. Depending on the competition, it may have you lot a few days or a few months. Over fourth dimension, if you lot piece of work very hard, you lot'll own the top ten results for your name.
In my adjacent mail, I'll talk most what y'all tin can do to gain command over your Google results and permit your personal brand smooth through.
Featured photo credit: Adam Winger via unsplash.com
Source: https://www.lifehack.org/articles/work/5-tips-better-freelancer.html
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